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Kroger’s Simple Truth and Simple Truth Organic Brands

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By: Sean Moloughney

Editor, Nutraceuticals World

According to the Organic Trade Association, Brattleboro VT, more consumers than ever— a whopping 78%— say they are buying organic food. As a result, the Kroger Co. Family of Stores, Cincinnati, OH, are looking to provide affordable, healthy options for these eager shoppers, and have announced nationwide availability of its new Simple Truth and Simple Truth Organic brands. Both product lines are free from 101 artificial preservatives and ingredients that many customers have said they do not want in their foods. Simple Truth Organic products are certified organic by the USDA. In addition, the Simple Truth brand offers several USDA-certified natural products, including meat, chicken and eggs. Kroger is offering products across 30 different categories, and includes items such as milk, salads, dried fruit, sodas, yogurt, chips and quinoa.

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